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Why You Should List Your Home for Sale After the Super Bowl

Why You Should List Your Home after the Super Bowl

From Taylor Swift going backward in time to cheer on her love to star-studded box seats and a jaw-droppingly maximalist half-time show, Super Bowl LVIII (or the Superb Owl, if you’re a wildlife fan) was one of the most-watched ever, with over 115 million viewers. 

But there’s another reason I mark the Big Game on my calendar every year — for real estate pros, it’s a Big Deal. And if you want to sell your home sooner rather than later, I suggest you pay attention to the timing too. In my experience, the day after is a magical time for home listings.✨

Harness the Energy of the Spring Market

What makes it so special? Early February typically marks the unofficial start of the spring season for making lucrative real estate deals.

While we’d argue that there are some strategic upsides to selling in the winter, there can be no denying that it’s the slowest period of the year for buyers and sellers alike. For hopeful homeowners, there are fewer listings on the market to choose from. For sellers, Chicagoland’s unpredictable weather, the busy holiday rush, and a lack of options for moving on up mean that fewer people will be house hunting until conditions improve.

While the period between Thanksgiving and the Super Bowl is one of the least fertile for real estate, once the championship rings are handed out, interested buyers seem to emerge from hibernation, and the spring season begins in earnest. 

April to June is often thought of as the hottest period for real estate transactions, but serious buyers tend to get started even earlier. Their eagerness to get the deal done is often a major boon for sellers who hit the market at the right time. 

There’s less competition for finding your forever home in February and March before the market really heats up. Banks are also less burdened with applications and inquiries at this time, meaning that your paperwork is more likely to be at the top of the pile.

The lone exception was the 2020 pandemic’s impact on the Chicagoland market, effectively shifting it back a few months in reaction to the statewide lockdown that went into effect on March 21. 

The remote-work paradigm shift delivered a huge boost for sellers in suburban areas with more square footage to offer. But the pendulum always swings back, with downtown Chicago having more residents now than before COVID-19, and the population in the Loop is expected to grow another 17% by 2028.

Set Yourself Up for a Super Payoff

Timing, as they say, is everything. And if you’re ready to sell your home, getting ahead of the competition can make all the difference. By listing your home in the days following the Super Bowl, you’re beating the rush and putting yourself at the forefront of buyers’ minds.

And capitalizing on the enthusiasm of early spring with this strategy isn’t just a theory. Like a Hail Mary pass on third and long, I’ve seen it succeed in action. 

Once upon a time, when I was a practicing real estate broker, before taking off one hat and putting on a visor (do we do those? Or is that just accountants?) I assisted a client with putting their home on the market at the beginning of the winter season in late November. Though the property was listed at the right price based on current market conditions, no one was biting. The issue wasn’t the home’s condition or the asking price, but simply a lack of buyers at that particular moment. 

Rather than panic, we held out. “Watch,” I told the apprehensive homeowner. “Right after the Super Bowl, you’ll get an offer.” And I was right. At most 20 minutes after the game, we received our first offer on the listing. The next day, Monday, a second offer came in. And so, just like that, we went from zero action to a multiple-bid situation in less than 24 hours.

When it comes to the Super Bowl, football stars don’t have to be the only big winners! If you’re seriously motivated to sell, there’s no time like the present to get your home in fighting shape and ready to show. 

Seize the Day

If you’re yearning to be free of landlords and live life on your own terms, take steps now to put your best foot forward. The Chicagoland market is still highly competitive, but there are several things you can do to ensure you have every advantage in buying your dream home.

Getting pre-approved for a mortgage shows sellers you mean business and have the means to back up your offer. Start assembling an expert real estate team now to ensure you’re in the best possible position to strike while the iron is hot.

My two decades of experience in the Chicagoland real estate and mortgage industry expertise can make a difference for both buyers and sellers. Ready to take the next step? Drop me a line today!


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